Founded in 2007 by former fitness instructor Hayley Gait-Golding and her husband Andrew, she set off to find a solution that removed all the refined sugar, concentrates and sulphates that were rife in dried fruit, and which also made eating fruit as a quick snack whileon the move a little more exciting.
Hours in the kitchen later, she’d found a way to make delicious fruits such as strawberries and pineapples a little more mobile.
Hayley sold Urban Fresh Foods, the maker of Bear fruit snacks and Urban Fruit, to Lotus Bakeries for £70million in December 2015 although she continues to run the business from its new office in London.
